You know the importance of periodically cleaning out your closet, your car, your emails, and your file folders. Not only do you create a cleaner, more orderly space, but you inevitably discover items you didn’t know you had, perhaps even misplaced valuables. It’s the same with your company’s website. How often do you invest time to examine the content of your website?
The first step, writes Syed Balkhi in “How to ‘Spring Clean’ Your Website with Content Auditing,” is to set a clear goal: want to increase audience engagement or improve your SEO results or another specific goal? Once you know your goal, you can look at your pages and posts with a lens that supports accomplishing it. For example, if your goal is to increase audience engagement, you need to determine which topics your visitors are most interested in, and then filter your current content accordingly. Balkhi includes tips on how to create a content inventory (and why you need one) and then how to take action to reach your goals. Read this article—and get ready to clean!